There are two ways to approach the process of building wealth: Through “make money quick” schemes, or by creating value in the world and solving problems.
Businesses that work in the long run tend to fall in the latter category.
Is it Possible to Make Money with Quick Money Schemes?
I’m not going lie to you. It’s absolutely possible to make money with quick money schemes. In fact, some people make a lot of money from it.
That said, there are a few deadly drawbacks:
- It doesn’t last. No matter how brilliant the scheme, if you’re taking value rather than providing value, if you’re creating problems rather than solving them, at some point the revenue will completely die out.
- You’re hurting your reputation rather than building it. In the long run, your reputation in the business community and marketplace is more important than the short-term amount of money you make.
- You risk permanently damaging traffic sources. For example, many blackhat marketers in the last few years have had their accounts with AdWords shut down, entire networks of sites delisted from Google and even personal Facebook accounts deactivated for violating Facebook PPC terms.
That said, let’s take a look at the “Solving Problems” mentality.
The Problem Solving Mentality
At the end of the day, people who solve problems and create real value are the people who make the most money. There are more benefits than pure profits, however.
Other people want to deal with you. You’ll be invited for interviews, to speak at conferences and to appear in other people’s products. In short, you’ll have both respect and money.
You’re also increasing your long-term prospects rather than decreasing it. A strong brand in and of itself brings in traffic and increases conversions.
People who think in terms of creating something valuable tend to think long-term. Instead of trying to find a loophole somewhere that’ll make some quick money for a couple months, they’re thinking of creating real businesses that’ll help real people and continue to bring in revenue for years and years to come.
Every highly successful business today, from Google to Facebook to Intel, all started with people who wanted to create something. They weren’t trying to make a quick buck; instead, they aimed to create something unique and valuable that the marketplace has never seen.
Take on this mentality for yourself and your business. It’s better for your customers, it’s better for you and it’s more profitable for your bank account.
Although it is important to understand the technical aspects of making money (i.e. conversion rates, SEO rankings, etc) it’s also crucial to have an underlying product that creates real value.
Do so and in the long run, you and your business will prosper.
If you need some help identifying, crafting and communicating your value proposition, then be sure to check out our Rainmaker Summit. We can help nail down the value you offer, craft your message and communicate it in a way that can have people literally banging on your door to do business with you.
Just give us a call at 866-238-5920, or go here to learn more about the Rainmaker Summit.